We were tasked with creating a short promotional video to act as a banner video for Almath Crucibles, a global ceramic lab equipment manufacturer based in Newmarket, Suffolk.
Over a half day shoot we collected a range of slowmo close ups of the production staff in the manufacturing facility using the machinery, casting and hand finishing the ceramic crucibles.
This engaging promotional video is now used to draw people in as the main banner video on their online store. It gives site visitors an immediate insight into how the business operates behind the scenes and lends a credibility to the products available for purchase on the online store.
With their new website and banner video, Almath experienced a 105% sales increase in their first month of operating the new site.